

Also, a research company will be paying to DNA test the shrimp tail! (2021, y’all)," he said in a tweet thread. "I am now in touch with a testing lab re: the 'black things,' which I will not yet be calling by any other name for my own sanity. Also, a research company will be paying to DNA test the shrimp tail! (2021, y’all) Some updates: I am now in touch with a testing lab re: the “black things,” which I will not yet be calling by any other name for my own sanity. "These are obviously shrimp tails, so I will be keeping one as evidence, as I now feel like Sandra Bullock in The Net," tweeted Karp, who did not respond immediately Tuesday to The Times' request for an interview. I wasn’t all that mad until you now tried to gaslight me?"Ībout an hour later, he said the company wanted him to send them the items for a "closer look." "hese are cinnamon coated SHRIMP TAILS, you weirdos. "We assure you that there's no possibility of cross contamination with shrimp," the company said via direct message to Karp, adding that it also wanted to offer him General Mills vouchers to make up for his "unpleasant experience."Ĭiting "further investigation with my eyes," Karp called BS on that explanation. The company told Karp later in the day that its team's investigation of the images he had posted led them to believe the mystery ingredients were "an accumulation of the cinnamon sugar that sometimes can occur when ingredients aren't thoroughly blended." Yep, they looked like a couple of shrimp tails. "Ummmm - why are there shrimp tails in my cereal? (This is not a bit)," Karp tweeted Monday morning after eating a bowl of the cereal and then seeing a couple of sugar-coated things in the package that didn't look like the cereal's traditional rice-and-wheat squares. This was not what Times food columnist Lucas Kwan Peterson had in mind when he ranked Cinnamon Toast Crunch at the top of his official breakfast cereal power rankings a couple of years back.

It goes without saying: Cinnamon Toast Crunch cereal should not include cinnamon-crusted shrimp tails.īut according to writer-producer-podcaster Jensen Karp, a family pack from a local Costco had just that - along with a piece of string, a "weird cinnamon covered pea thing" and "black things" baked into some squares and lurking at the bottom of the bag. Huh.Writer-producer Jensen Karp, with actor wife Danielle Fishel, has captured Twitter's attention with his story about finding something unexpected in his cereal. Four years later, General Mills filed a federal lawsuit against Adkin, alleging that the tainted berries were “unsuitable for use” in their blueberry scones. but were unable to use them after discovering shrimp pieces mixed inside the berry packaging. In 2007, the company ordered 1.24 million pounds of blueberries from Adkin Blue Ribbon Packing Co. Incredibly, General Mills had a previous issue with finding shrimp in places where they shouldn’t be-except they were the Jensen Karp of that situation. Because Karp is right: the only reason this story went ridiculously viral is because they opted to rip a page out of Gaslighting for Dummies, telling him that he wasn’t actually seeing what he held in his own hand.

The thing is, all Cinnamon Toast Crunch or General Mills had to do was.NOT decide from a photograph that Karp was wrong about what he literally had in his hands, and instead get to the part where they ask for the package, offer to send him a few coupons or an ‘Mmm.real cinnamon!’ face mask or whatever huge companies do for damage control. He indicated that he purchased the box at Costco in Woodland Hills, California, but Costco did not respond to our request for comment either. We also reached out to Karp for comment, but jave not yet received a response. Food and Drug Administration (FDA) told VICE that it could not comment on potential or ongoing investigations, and did not confirm whether it would be taking up the case of the cinnamon coated-shrimp tails.
